(Bloomberg) — Apple Inc. started selling its new Mac Pro desktop computer on Tuesday, complete with eye-watering pricing options that can push the cost north of $50,000.
Apple added a big new feature to the latest model MacBook Pro. The Touch Bar is an OLED panel that sits at the top of the keyboard and replaces the row of function keys. It is contextual, meaning what appears on the panel will change, depending on what app you are currently using. MacBook Pro — our most powerful notebooks featuring fast processors, incredible graphics, Touch Bar, and a spectacular Retina display.
The new machine, built in Austin, Texas after Apple got tariff relief from the Trump administration, starts at $5,999 for specifications that some programmers, video editors, and photographers might consider measly. Fully loaded, the computer costs more than $52,000 — and that’s excluding the optional $400 wheels for easily moving the machine around an office.
For some professional users, the cost of Apple’s new computer is just part of doing business. But for most consumers, the Mac Pro’s price is shocking. As one of the most expensive personal computers in the world, some Apple users quickly compared the cost to a car.
The base product includes 256 gigabytes of storage, low for professional computers in the same price range. A 4 terabyte option is an extra $1,400. An 8 terabyte upgrade is coming later, according to Apple’s website, but pricing hasn’t been announced.
To increase the computer’s RAM memory from 32 gigabytes to 1.5 terabytes is $25,000 extra, the main reason the price can exceed $52,000. Apple said a version of the Mac Pro designed to be racked in data centers costs an extra $500 and will launch later. The Mac Pro does not include a display.
Apple put a new Pro Display XDR on sale Tuesday for $4,999.
The Mac Pro’s pricing first came into focus in June when the company announced the product and said that a stand to hold the new monitor would cost an extra $999. Garagesale 7 0 11 – create outstanding ebay auctions. Take screenshot windows 7 software.
The company also said on Tuesday that it is doubling the cash-back offer for the Apple Card on Apple hardware purchases to 6% until the end of the year. That could make such purchases just a little easier.
Nothing extraneous, everything intentional. To create a high-performance system based on absolute flexibility and uncompromising utility, Mac Pro was designed from the inside out. It’s a tool built to remove barriers. So you can do your greatest work.
Building a workstation that delivers immense performance and modularity meant considering it as an integrated system. Through and through, Mac Pro is built to change with your needs.
A foundation for creation.
The starting point for Mac Pro, the stainless steel space frame accommodates a vast range of components and configurations. Extending from foot to handle, it provides support to the overall system and mounting points for interior components.
360 degrees of access.
A single entry point wasn’t enough. Remove the aluminum housing and you have total access to the system. The logic board is dual-sided, making it easy to add and remove components. Processor, graphics, and expansion on one side. Storage and memory on the other. Mac Pro is ready for customization when you are.
The extreme performance of Mac Pro requires a tremendously capable thermal system. Three axial fans quietly push air across the CPU and the GPUs, keeping them cool under even the most intensive workloads. On the opposite side, a blower pulls the air across the memory and storage and through the power supply, exhausting it out the back of the machine.
Three forged and machined aluminum pieces integrated into a single part, the housing is much more than a decorative shell. It provides rigidity to the space frame. It also acts as a tight seal for the internal cavity. Working with the fans, blower, and internal ducts, it creates distinct pressure zones to maximize the thermal capacity of the system.
Design inspired by nature.
The lattice pattern on Mac Pro is based on a naturally occurring phenomenon in molecular crystal structures. A network of three-dimensional interlocking hemispheres, it increases the surface area, optimizing airflow and structural rigidity.
More air than metal.
To create the structure, a spherical array is machined onto the internal and external surfaces of the aluminum. The result is a lightweight lattice pattern that maximizes airflow while creating an extremely rigid structure.
A powerful device by itself is limited unless its design takes into consideration the ways someone actually uses it. From the handles, latches, and top ports to the optional wheels and rack mount, all the components you interact with were created to work smoothly and intuitively. So you can work more efficiently than ever.
Stainless steel handles.
The rounded handles are comfortable to grip. Because they’re part of the space frame itself, Mac Pro is exceptionally solid and stable when it’s lifted or moved.
Top ports. Wheels. Top latch.
Two Thunderbolt 3 ports are placed conveniently on the top where you need them. Optional wheels make Mac Pro easy to transport across the set or from one studio to another. Mac app blocker 3 2. With a simple twist, the top latch releases the aluminum housing from the space frame, then serves as a handle to lift it, providing access to the entire system.
Rack mount.
Designed for rack workstation applications, tool-less slide rails support the most common rack sizes and depths. The rack enclosure features the 3D lattice pattern along with stainless steel handles, two USB-C ports, a power button, and a status indicator LED on the front.
Pair Mac Pro with Pro Display XDR from Apple to create the ultimate workstation and experience your projects on the first 32-inch Retina 6K display ever.
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